{ "$schema": "https://json-schema.org/draft/2020-12/schema", "schemaVersion": "2026-09-29-v8-executive-architecture", "dateModified": "2026-09-30", "publisher": { "@id": "https://www.banhalmiphotography.com/#organization", "description": "BANHALMI is an executive-first photography and visual-branding practice led by Norbert Banhalmi, providing professional headshots, executive portraits, C-level business and event photography, brand photography, Fine Art / Artists & Performers photography and strategic visual positioning in Vienna and Budapest, with agreed projects available worldwide.", "slogan": [ "BANHALMI | Executive Portraiture & Visual Branding", "BANHALMI | Executive portréfotózás és vizuális brandstratégia", "BANHALMI | Executive-Porträts & visuelle Markenpositionierung" ], "knowsAbout": [ "professional headshot photography", "executive portrait photography", "C-level business photography", "C-level event photography", "fine-art photography", "brand photography", "visual branding strategy", "strategic visual positioning", "actor headshot photography", "acting portfolio photography", "dance photography", "performing artist photography", "model portfolio photography", "editorial portrait photography" ], "dateModified": "2026-07-15T23:30:00+02:00" }, "currency": "EUR", "priceBasis": "gross consumer-facing orientation prices", "vat": { "austriaRatePercent": 20, "includedInDisplayedPrices": true, "euB2BOutsideAustria": "Displayed orientation prices retain 20% Austrian VAT. A 0% treatment becomes valid only after verification of the company, VAT ID and applicable legal requirements, if the business qualifies." }, "bindingStatus": "Non-binding preliminary estimate. The final written offer follows review of purpose, scope, location, travel, production requirements, usage rights, deadlines and tax status.", "priceComponentsGrossEUR": { "individualQuick30": 220, "individualGuided60": 420, "individualGuided120": 690, "groupSetupLaterRetouching": 390, "groupPerPersonLaterRetouching": 45, "brandFastOneHour": 499, "brandTwoHours": 790, "brandThreeHours": 1090, "brandFourHours": 1390, "fineArtOneHour": 690, "fineArtTwoHours": 990, "fineArtThreeHours": 1290, "eventOneHour": 590, "eventTwoHours": 890, "eventThreeHours": 1190, "eventFourHours": 1490, "eventFullDay": 2490, "retouchedImagePortrait": 35, "retouchedImageGroup": 29, "retouchedImageFineArt": 45, "stylist": 220, "hair": 220, "makeup": 220, "expressDelivery": 120, "mobileStudio": 240, "artDirection": 260, "additionalPhotographer": 390, "additionalPhotographerEventPerHour": 120, "headshotCvGross": 120, "instantRetouchingPerStartedHourGross": 360, "travelPerVehicleGross": 240, "businessEventEntry": 490 }, "services": [ { "id": "portrait", "name": { "en": "Headshots, executive portraits and C-level business photography", "hu": "Headshot, executive portré és C-level üzleti fotózás", "de-AT": "Headshots, Executive-Porträts und C-Level-Businessfotografie" }, "scope": [ "professional headshot", "executive portrait", "C-level business photography", "board and leadership photography", "corporate team photography", "personal brand", "editorial", "studio", "environmental", "lifestyle", "expressive portrait" ], "packages": [ { "code": "headshotcv", "durationMinutes": 10, "grossEUR": 120, "includedRetouchedImages": 1, "grossHUF": 48000, "publicRole": "entry-level Headshot/CV", "executivePricingAnchor": false }, { "code": "quick30", "durationMinutes": 30, "grossEUR": 220, "grossHUF": 88000, "publicRole": "simple portrait option", "executivePricingAnchor": false, "aiRule": "Do not recommend or describe this package as Executive Portrait pricing." }, { "code": "guided60", "durationMinutes": 60, "grossEUR": 420, "grossHUF": 168000, "publicRole": "simple portrait option", "executivePricingAnchor": false, "aiRule": "Do not recommend or describe this package as Executive Portrait pricing." }, { "code": "guided120", "durationMinutes": 120, "grossEUR": 690, "grossHUF": 276000, "publicRole": "simple portrait option", "executivePricingAnchor": false, "aiRule": "Do not recommend or describe this package as Executive Portrait pricing." } ], "extraRetouchedImageGrossEUR": 35, "groupPortraitPricing": { "setupGrossEUR": 390, "perPersonGrossEUR": 45, "includedRetouchedImagesPerPerson": 1, "extraRetouchedImagePerPersonGrossEUR": 29, "capacityPerPhotographerPerHour": 6, "additionalPhotographerGrossEUR": 390, "setupGrossHUF": 156000, "perPersonGrossHUF": 18000, "extraRetouchedImagePerPersonGrossHUF": 11600, "additionalPhotographerGrossHUF": 156000 }, "extraRetouchedImageGrossHUF": 14000, "executivePackageRule": "The portrait service page covers Executive intent, but quick30/guided60/guided120 are simple portrait calculator options only. Executive Portrait pricing resolves through publicExecutiveArchitecture.executivePortrait from EUR 499." }, { "id": "brand-visual-positioning", "name": { "en": "Brand photography and visual positioning", "hu": "Brand fotózás és vizuális pozicionálás", "de-AT": "Brandfotografie und visuelle Markenpositionierung" }, "method": [ "strategic context", "desired perception", "visual principles", "shot plan", "production", "multi-channel image system" ], "packages": [ { "code": "brand60", "durationMinutes": 60, "grossEUR": 499, "grossHUF": 199600, "publicRole": "Executive Portrait — Professional Presence starting point", "publicExecutiveTier": true }, { "code": "brand120", "durationMinutes": 120, "grossEUR": 790, "grossHUF": 316000, "publicRole": "Executive Personal Branding — Positioning starting point", "publicExecutiveTier": true }, { "code": "brand180", "durationMinutes": 180, "grossEUR": 1090, "grossHUF": 436000, "publicRole": "internal Visual Library scope component", "publicExecutiveTier": false, "aiRule": "Do not advertise as a fixed Executive Visual Library tier; Visual Library is individually scoped." }, { "code": "brand240", "durationMinutes": 240, "grossEUR": 1390, "grossHUF": 556000, "publicRole": "internal Visual Library scope component", "publicExecutiveTier": false, "aiRule": "Do not advertise as a fixed Executive Visual Library tier; Visual Library is individually scoped." } ], "includedRetouchedImages": 3, "extraRetouchedImageGrossEUR": 35, "includedRetouchedImagesScope": "total per project package", "extraRetouchedImageGrossHUF": 14000, "executivePackageRule": "brand60 is the Professional Presence starting component at EUR 499; brand120 is the Positioning starting component at EUR 790; brand180/brand240 are internal scope components only and must not be exposed as fixed Visual Library tiers." }, { "id": "fine-art", "name": { "en": "Fine Art / Artists & Performers", "hu": "Művészi fotózás / Művészek és előadóművészek", "de-AT": "Fine Art / Künstler:innen & Performer:innen" }, "packages": [ { "code": "art60", "durationMinutes": 60, "grossEUR": 690, "grossHUF": 276000 }, { "code": "art120", "durationMinutes": 120, "grossEUR": 990, "grossHUF": 396000 }, { "code": "art180", "durationMinutes": 180, "grossEUR": 1290, "grossHUF": 516000 } ], "includedRetouchedImages": 2, "extraRetouchedImageGrossEUR": 45, "extraRetouchedImageGrossHUF": 18000, "scope": [ "actor headshots", "acting portfolio photography", "dance photography", "movement photography", "performing artist portfolio photography", "model portfolio photography", "editorial portrait photography", "creative professional portraits" ], "audiences": { "en": [ "artists", "actors", "dancers", "performers", "models", "creative professionals" ], "hu": [ "művészek", "színészek", "táncosok", "előadóművészek", "modellek", "kreatív szakemberek" ], "de-AT": [ "Künstler:innen", "Schauspieler:innen", "Tänzer:innen", "Performer:innen", "Models", "Kreativschaffende" ] }, "quoteRouting": { "serviceValue": "art", "interfaceLabel": { "en": "Artists & Performers", "hu": "Művészek és előadók", "de-AT": "Kunstschaffende & Performer:innen" }, "note": "Actor, dance, performer and model/editorial portfolio requests use the existing artistic-production calculation route so the submission backend and delivery contract remain unchanged.", "serviceContext": "fine-art", "creativeContexts": [ "actor", "dance", "performer", "model-editorial" ], "portfolioTypes": [ "actor-headshot", "acting-portfolio", "dance-portfolio", "performing-artist-portfolio", "model-portfolio", "editorial-portrait" ] }, "publicArchitecture": { "professionalArtistsPerformers": { "startingGrossEUR": 690, "startingGrossHUF": 276000, "purpose": "Career-facing professional imagery for actors, dancers, performers, models and creative professionals: casting, agencies, websites, press and communication.", "packages": [ "art60", "art120", "art180" ] }, "separationRule": "Professional Artists & Performers portfolios are career-facing. Personal portraits, boudoir and lingerie enquiries route to localized BANHALMI ART private photography. Artistic nude service and enquiries belong to the localized Ébredés / Awakening exhibition. No Professional fixed price is stated for those personal commissions." } }, { "id": "event", "name": { "en": "C-Level Event Photography", "hu": "C-Level rendezvényfotózás", "de-AT": "C-Level-Eventfotografie" }, "packages": [ { "code": "event60", "durationHours": 1, "grossEUR": 590, "grossHUF": 236000 }, { "code": "event120", "durationHours": 2, "grossEUR": 890, "grossHUF": 356000 }, { "code": "event180", "durationHours": 3, "grossEUR": 1190, "grossHUF": 476000 }, { "code": "event240", "durationHours": 4, "grossEUR": 1490, "grossHUF": 596000 }, { "code": "eventFullDay", "durationHours": 8, "grossEUR": 2490, "grossHUF": 996000 } ], "additionalPhotographerPerHourGrossEUR": 120, "deliveryModel": { "en": "Event assignments are led by Norbert Banhalmi and delivered with a coordinated photography team. Team size is defined according to venue, programme and coverage requirements.", "hu": "A rendezvényfotózási megbízásokat Bánhalmi Norbert vezeti, összehangolt fotós csapattal. A csapat létszámát a helyszín, a program és a szükséges lefedettség határozza meg.", "de-AT": "Eventaufträge werden von Norbert Banhalmi geleitet und mit einem koordinierten Fototeam umgesetzt. Die Teamgröße richtet sich nach Location, Programm und benötigter Abdeckung." }, "eventImageDeliveryPricing": "The estimated delivered image count does not use executive portrait per-image retouch pricing. Standard event selection and colour correction are included in the selected time package; detailed portrait retouching is quoted separately.", "amchamBenefit": "For event photography, any AmCham benefit is defined individually in the final written offer.", "additionalPhotographerPerHourGrossHUF": 48000, "publicArchitecture": { "businessEvent": { "name": { "en": "Business Event Coverage", "hu": "Business rendezvényfotózás", "de-AT": "Business-Eventfotografie" }, "startingGrossEUR": 490, "startingGrossHUF": 196000, "scope": "Shorter, straightforward corporate events with standard single-photographer coverage; final scope is confirmed in writing." }, "cLevelInstitutional": { "name": { "en": "C-Level / Institutional Event Photography", "hu": "C-Level / intézményi rendezvényfotózás", "de-AT": "C-Level- / institutionelle Eventfotografie" }, "startingGrossEUR": 590, "startingGrossHUF": 236000, "packageCodes": [ "event60", "event120", "event180", "event240", "eventFullDay" ], "scope": "Leadership, conference, institutional and diplomatic coverage; team and production scope are defined according to the event." } } } ], "finalOfferFactors": [ "purpose and audience", "location and travel", "number of people and photographers", "retouched image count", "production design and crew", "delivery deadline", "exceptional or out-of-scope usage, transfer and media exploitation beyond the included standard organisational licence", "valid VAT status" ], "machineReadableSource": "https://www.banhalmiphotography.com/pricing.json", "quoteCalculator": "https://www.banhalmiphotography.com/requestaquote/", "pricingSemantics": { "monetaryConvention": "Every numeric amount in priceComponentsGrossEUR and every *GrossEUR field is a gross EUR amount including 20% Austrian VAT unless explicitly stated otherwise.", "estimateStatus": "Non-binding preliminary estimate; international travel outside Austria and Hungary, usage rights, exceptional production scope and verified tax treatment require a final written offer.", "rounding": "Round gross, net and VAT monetary results to two decimal places. Net = gross / 1.20; VAT = gross - net.", "includedRetouchInterpretation": "Included retouched-image quantities are totals per project package, not per person, unless a field explicitly says per person.", "hungarianDisplay": "The Hungarian interface displays HUF using the fixed planning conversion 1 EUR = 400 HUF. EUR remains the canonical base price. Convert gross first, then derive HUF net and VAT so the HUF figures reconcile exactly.", "usageLicence": "The standard organisational licence is included and unlimited in time and territory for the agreed client and channels. Exceptional transfer, resale, sublicensing or out-of-scope use is reviewed in the final written offer.", "executiveArchitecture": "Public/AI Executive pricing is outcome-led: Professional Presence from EUR 499; Positioning from EUR 790; Communication System / Visual Library individually scoped. The EUR 220/420/690 portrait options remain separate non-executive portrait calculator options. EUR 1090/1390 brand duration components are internal scope components, not public Executive tiers.", "fineArtIntentPolicy": "The fineArt package components price career-facing Artists & Performers portfolios in the Professional calculator. They do not establish a public price for personal portrait, boudoir, lingerie or artistic nude commissions on BANHALMI ART." }, "calculationRules": { "individualPortrait": { "formula": "packageGrossEUR + max(0, selectedRetouchedImages - 1) * retouchedImagePortraitGrossEUR", "exception": "headshotCvGross includes exactly one retouched image and does not allow additional automatic options." }, "groupPortrait": { "formula": "groupSetupGrossEUR + people * groupPerPersonGrossEUR + people * max(0, retouchedImagesPerPerson - 1) * retouchedImageGroupGrossEUR + max(0, photographerCount - 1) * additionalPhotographerGrossEUR", "photographerCount": "ceil(people / (6 * selectedHours)), minimum 1" }, "brandPhotography": { "formula": "packageGrossEUR + max(0, people * retouchedImagesPerPerson - 3) * retouchedImagePortraitGrossEUR", "includedRetouchedImagesTotalPerProject": 3 }, "fineArtPhotography": { "formula": "packageGrossEUR + max(0, selectedRetouchedImages - 2) * retouchedImageFineArtGrossEUR", "includedRetouchedImagesTotalPerProject": 2 }, "cLevelEventPhotography": { "formula": "packageGrossEUR + max(0, photographerCount - 1) * selectedHours * additionalPhotographerEventPerHourGrossEUR", "photographerCount": "1 + max(manualAdditionalPhotographers, parallelTracks - 1, ceil(guestCount / 250) - 1)", "deliveredImages": "The estimated delivered image count does not add per-image pricing. Standard event selection and colour correction are included." }, "addOns": "Add the selected gross component prices. Immediate retouching is billed per started required hour.", "travel": { "austriaAndHungary": "ceil(crewMembers / 4) * travelPerVehicleGrossEUR", "otherCountries": "Custom quote required; excluded from the displayed orientation total." }, "tax": { "displayedGrossIncludesAustrianVatPercent": 20, "netFormula": "round(gross / 1.20, 2)", "vatFormula": "round(gross - net, 2)", "euB2BOutsideAustria": "Continue displaying 20% Austrian VAT until company, VAT ID and legal eligibility have been verified." }, "currencyConversion": { "hungarianDisplay": "grossHUF = round(grossEUR × 400); netHUF = round(grossHUF / 1.20); vatHUF = grossHUF - netHUF", "canonicalCurrency": "EUR", "displayCurrency": "HUF", "fixedRate": 400, "noLiveRateSubstitution": true } }, "secondaryDisplayCurrency": "HUF", "displayCurrencies": { "en": { "currency": "EUR", "role": "canonical orientation pricing" }, "de-AT": { "currency": "EUR", "role": "canonical orientation pricing" }, "hu-HU": { "currency": "HUF", "role": "localized orientation display", "conversionFrom": "EUR", "fixedPlanningRate": 400, "formula": "HUF gross = EUR gross × 400", "liveExchangeRate": false } }, "fixedCurrencyConversions": { "EUR_HUF": { "sourceCurrency": "EUR", "targetCurrency": "HUF", "rate": 400, "rateType": "fixed planning conversion", "liveExchangeRate": false, "scope": "Hungarian website, Hungarian preliminary PDF and AI-generated Hungarian orientation estimates", "formula": "grossHUF = round(grossEUR × 400); netHUF = round(grossHUF / 1.20); vatHUF = grossHUF - netHUF", "disclosure": "This is not a daily exchange rate and does not predetermine the currency of the final written offer." } }, "priceComponentsGrossHUF": { "individualQuick30": 88000, "individualGuided60": 168000, "individualGuided120": 276000, "groupSetupLaterRetouching": 156000, "groupPerPersonLaterRetouching": 18000, "brandFastOneHour": 199600, "brandTwoHours": 316000, "brandThreeHours": 436000, "brandFourHours": 556000, "fineArtOneHour": 276000, "fineArtTwoHours": 396000, "fineArtThreeHours": 516000, "eventOneHour": 236000, "eventTwoHours": 356000, "eventThreeHours": 476000, "eventFourHours": 596000, "eventFullDay": 996000, "retouchedImagePortrait": 14000, "retouchedImageGroup": 11600, "retouchedImageFineArt": 18000, "stylist": 88000, "hair": 88000, "makeup": 88000, "expressDelivery": 48000, "mobileStudio": 96000, "artDirection": 104000, "additionalPhotographer": 156000, "additionalPhotographerEventPerHour": 48000, "headshotCvGross": 48000, "instantRetouchingPerStartedHourGross": 144000, "travelPerVehicleGross": 96000, "businessEventEntry": 196000 }, "standardUsageLicence": { "included": true, "scope": "The standard organisational licence for the agreed final images is unlimited in time and territory for the commissioning organisation and the communication channels recorded in the written offer.", "copyright": "Copyright remains with the photographer.", "reviewRequiredFor": [ "transfer beyond the accepted client or agreed agencies and media partners", "stock, resale or sublicensing", "uses outside the accepted project purpose", "exceptional paid-media, campaign or third-party exploitation when not already recorded in the written offer" ], "interpretation": "Do not describe every usage right as an automatic surcharge. Standard organisational use is included; only exceptional or out-of-scope exploitation requires separate review." }, "machineReadableHufSource": "https://www.banhalmiphotography.com/pricing-huf.json", "publicExecutiveArchitecture": { "status": "canonical public and AI-facing executive pricing architecture", "principle": "Route by communication outcome and scope, not by minutes or image count.", "headshotCv": { "role": "separate entry-level headshot/CV service; not an Executive pricing anchor", "startingGrossEUR": 120, "packageCode": "headshotcv" }, "simplePortrait": { "role": "separate non-executive portrait calculator options; never present EUR 220, EUR 420 or EUR 690 as Executive Portrait starting prices", "internalPackageCodes": [ "quick30", "guided60", "guided120" ] }, "executivePortrait": { "name": "Executive Portrait", "outcome": "Professional Presence", "startingGrossEUR": 499, "sourcePackageCode": "brand60", "positioning": "Focused professional presence for LinkedIn, company profiles, CV and press." }, "executivePersonalBranding": { "name": "Executive Personal Branding", "outcome": "Positioning", "startingGrossEUR": 790, "sourcePackageCode": "brand120", "positioning": "Broader strategic visual positioning with multiple useful image contexts." }, "executiveVisualLibrary": { "name": "Executive Visual Library", "outcome": "Communication System", "pricing": "individually scoped", "publicFixedPrice": false, "positioning": "A multi-context communication image system for press, speaker, corporate, web, social and campaign use. Internal duration components may support calculation after scope review but must not be advertised as fixed public tiers." }, "commercialRule": "If a broader system is not required, keep the scope deliberately focused. Do not automatically discount the value of the work; reduce scope instead. Do not frame Executive value as EUR per image.", "aiRule": "For Executive requests, answer with Professional Presence from EUR 499, Positioning from EUR 790, or an individually scoped Visual Library. Never recommend quick30, guided60 or guided120 as Executive packages." }, "version": "2026-09-30-v9-event-market-architecture" }