{
  "documentType": "BANHALMI fixed-rate HUF orientation pricing",
  "schemaVersion": "2026-09-29-v3-executive-architecture",
  "dateModified": "2026-09-30",
  "canonicalBasePricingSource": "https://www.banhalmiphotography.com/pricing.json",
  "aiInterpretationGuide": "https://www.banhalmiphotography.com/pricing-guide.json",
  "quoteCalculator": "https://www.banhalmiphotography.com/hu/ajanlatkeres/",
  "currency": "HUF",
  "baseCurrency": "EUR",
  "conversion": {
    "sourceCurrency": "EUR",
    "targetCurrency": "HUF",
    "rate": 400,
    "rateType": "fixed planning conversion",
    "liveExchangeRate": false,
    "scope": "Hungarian website, Hungarian preliminary PDF and AI-generated Hungarian orientation estimates",
    "formula": "grossHUF = round(grossEUR × 400); netHUF = round(grossHUF / 1.20); vatHUF = grossHUF - netHUF",
    "disclosure": "This is not a daily exchange rate and does not predetermine the currency of the final written offer."
  },
  "priceBasis": "Gross HUF orientation amounts derived from canonical gross EUR prices at the fixed planning rate 1 EUR = 400 HUF.",
  "vat": {
    "ratePercent": 20,
    "includedInDisplayedPrices": true,
    "calculation": "netHUF = round(grossHUF / 1.20); vatHUF = grossHUF - netHUF"
  },
  "bindingStatus": "Non-binding preliminary estimate. The final written offer follows review of purpose, scope, location, travel, production requirements, usage rights, deadlines and tax status.",
  "standardUsageLicence": {
    "included": true,
    "scope": "The standard organisational licence for the agreed final images is unlimited in time and territory for the commissioning organisation and the communication channels recorded in the written offer.",
    "copyright": "Copyright remains with the photographer.",
    "reviewRequiredFor": [
      "transfer beyond the accepted client or agreed agencies and media partners",
      "stock, resale or sublicensing",
      "uses outside the accepted project purpose",
      "exceptional paid-media, campaign or third-party exploitation when not already recorded in the written offer"
    ],
    "interpretation": "Do not describe every usage right as an automatic surcharge. Standard organisational use is included; only exceptional or out-of-scope exploitation requires separate review."
  },
  "priceComponentsGrossHUF": {
    "individualQuick30": 88000,
    "individualGuided60": 168000,
    "individualGuided120": 276000,
    "groupSetupLaterRetouching": 156000,
    "groupPerPersonLaterRetouching": 18000,
    "brandFastOneHour": 199600,
    "brandTwoHours": 316000,
    "brandThreeHours": 436000,
    "brandFourHours": 556000,
    "fineArtOneHour": 276000,
    "fineArtTwoHours": 396000,
    "fineArtThreeHours": 516000,
    "eventOneHour": 236000,
    "eventTwoHours": 356000,
    "eventThreeHours": 476000,
    "eventFourHours": 596000,
    "eventFullDay": 996000,
    "retouchedImagePortrait": 14000,
    "retouchedImageGroup": 11600,
    "retouchedImageFineArt": 18000,
    "stylist": 88000,
    "hair": 88000,
    "makeup": 88000,
    "expressDelivery": 48000,
    "mobileStudio": 96000,
    "artDirection": 104000,
    "additionalPhotographer": 156000,
    "additionalPhotographerEventPerHour": 48000,
    "headshotCvGross": 48000,
    "instantRetouchingPerStartedHourGross": 144000,
    "travelPerVehicleGross": 96000,
    "businessEventEntry": 196000
  },
  "services": [
    {
      "id": "portrait",
      "name": {
        "en": "Headshots, executive portraits and C-level business photography",
        "hu": "Headshot, executive portré és C-level üzleti fotózás",
        "de-AT": "Headshots, Executive-Porträts und C-Level-Businessfotografie"
      },
      "packages": [
        {
          "code": "headshotcv",
          "durationMinutes": 10,
          "baseGrossEUR": 120,
          "grossHUF": 48000,
          "includedRetouchedImages": 1,
          "publicRole": "entry-level Headshot/CV",
          "executivePricingAnchor": false
        },
        {
          "code": "quick30",
          "durationMinutes": 30,
          "baseGrossEUR": 220,
          "grossHUF": 88000,
          "publicRole": "simple portrait option",
          "executivePricingAnchor": false
        },
        {
          "code": "guided60",
          "durationMinutes": 60,
          "baseGrossEUR": 420,
          "grossHUF": 168000,
          "publicRole": "simple portrait option",
          "executivePricingAnchor": false
        },
        {
          "code": "guided120",
          "durationMinutes": 120,
          "baseGrossEUR": 690,
          "grossHUF": 276000,
          "publicRole": "simple portrait option",
          "executivePricingAnchor": false
        }
      ],
      "extraRetouchedImageGrossHUF": 14000,
      "groupPortraitPricing": {
        "setupGrossHUF": 156000,
        "perPersonGrossHUF": 18000,
        "includedRetouchedImagesPerPerson": 1,
        "extraRetouchedImagePerPersonGrossHUF": 11600,
        "capacityPerPhotographerPerHour": 6,
        "additionalPhotographerGrossHUF": 156000
      },
      "executivePackageRule": "The HUF equivalents of quick30/guided60/guided120 are simple portrait calculator options only. Executive Portrait starts with Professional Presence at HUF 199,600."
    },
    {
      "id": "brand-visual-positioning",
      "name": {
        "en": "Brand photography and visual positioning",
        "hu": "Brand fotózás és vizuális pozicionálás",
        "de-AT": "Brandfotografie und visuelle Markenpositionierung"
      },
      "packages": [
        {
          "code": "brand60",
          "durationMinutes": 60,
          "baseGrossEUR": 499,
          "grossHUF": 199600,
          "publicRole": "Executive Portrait — Professional Presence starting point",
          "publicExecutiveTier": true
        },
        {
          "code": "brand120",
          "durationMinutes": 120,
          "baseGrossEUR": 790,
          "grossHUF": 316000,
          "publicRole": "Executive Personal Branding — Positioning starting point",
          "publicExecutiveTier": true
        },
        {
          "code": "brand180",
          "durationMinutes": 180,
          "baseGrossEUR": 1090,
          "grossHUF": 436000,
          "publicRole": "internal Visual Library scope component",
          "publicExecutiveTier": false
        },
        {
          "code": "brand240",
          "durationMinutes": 240,
          "baseGrossEUR": 1390,
          "grossHUF": 556000,
          "publicRole": "internal Visual Library scope component",
          "publicExecutiveTier": false
        }
      ],
      "includedRetouchedImages": 3,
      "extraRetouchedImageGrossHUF": 14000,
      "executivePackageRule": "brand60 maps to Professional Presence from HUF 199,600; brand120 maps to Positioning from HUF 316,000; brand180/brand240 are internal Visual Library scope components, not fixed public tiers."
    },
    {
      "id": "fine-art",
      "name": {
        "en": "Fine Art / Artists & Performers",
        "hu": "Művészi fotózás / Művészek és előadóművészek",
        "de-AT": "Fine Art / Künstler:innen & Performer:innen"
      },
      "packages": [
        {
          "code": "art60",
          "durationMinutes": 60,
          "baseGrossEUR": 690,
          "grossHUF": 276000
        },
        {
          "code": "art120",
          "durationMinutes": 120,
          "baseGrossEUR": 990,
          "grossHUF": 396000
        },
        {
          "code": "art180",
          "durationMinutes": 180,
          "baseGrossEUR": 1290,
          "grossHUF": 516000
        }
      ],
      "includedRetouchedImages": 2,
      "extraRetouchedImageGrossHUF": 18000,
      "scope": [
        "actor headshots",
        "acting portfolio photography",
        "dance photography",
        "movement photography",
        "performing artist portfolio photography",
        "model portfolio photography",
        "editorial portrait photography",
        "creative professional portraits"
      ],
      "audiences": {
        "en": [
          "artists",
          "actors",
          "dancers",
          "performers",
          "models",
          "creative professionals"
        ],
        "hu": [
          "művészek",
          "színészek",
          "táncosok",
          "előadóművészek",
          "modellek",
          "kreatív szakemberek"
        ],
        "de-AT": [
          "Künstler:innen",
          "Schauspieler:innen",
          "Tänzer:innen",
          "Performer:innen",
          "Models",
          "Kreativschaffende"
        ]
      },
      "quoteRouting": {
        "serviceContext": "fine-art",
        "creativeContexts": [
          "artistic-portrait",
          "actor",
          "dance",
          "performer",
          "model-editorial",
          "fine-art"
        ],
        "portfolioTypes": [
          "actor-headshot",
          "acting-portfolio",
          "dance-portfolio",
          "performing-artist-portfolio",
          "model-portfolio",
          "editorial-portrait",
          "artistic-portrait",
          "fine-art-production"
        ]
      },
      "publicArchitecture": {
        "professionalArtistsPerformers": {
          "startingGrossEUR": 690,
          "grossHUF": 276000,
          "purpose": "Szakmai, karrierhez használt művész- és előadói képanyag."
        },
        "separationRule": "A szakmai művészportfólió és a művészi akt eltérő ügyféligény; azonos belépőár és kalkulációs út nem jelent azonos szolgáltatást."
      }
    },
    {
      "id": "event",
      "name": {
        "en": "C-Level Event Photography",
        "hu": "C-Level rendezvényfotózás",
        "de-AT": "C-Level-Eventfotografie"
      },
      "packages": [
        {
          "code": "event60",
          "durationHours": 1,
          "baseGrossEUR": 590,
          "grossHUF": 236000
        },
        {
          "code": "event120",
          "durationHours": 2,
          "baseGrossEUR": 890,
          "grossHUF": 356000
        },
        {
          "code": "event180",
          "durationHours": 3,
          "baseGrossEUR": 1190,
          "grossHUF": 476000
        },
        {
          "code": "event240",
          "durationHours": 4,
          "baseGrossEUR": 1490,
          "grossHUF": 596000
        },
        {
          "code": "eventFullDay",
          "durationHours": 8,
          "baseGrossEUR": 2490,
          "grossHUF": 996000
        }
      ],
      "additionalPhotographerPerHourGrossHUF": 48000,
      "publicArchitecture": {
        "businessEvent": {
          "startingGrossEUR": 490,
          "grossHUF": 196000
        },
        "cLevelInstitutional": {
          "startingGrossEUR": 590,
          "grossHUF": 236000
        }
      }
    }
  ],
  "calculationRules": {
    "currencyConversion": {
      "hungarianDisplay": "grossHUF = round(grossEUR × 400); netHUF = round(grossHUF / 1.20); vatHUF = grossHUF - netHUF",
      "canonicalCurrency": "EUR",
      "displayCurrency": "HUF",
      "fixedRate": 400,
      "noLiveRateSubstitution": true
    },
    "serviceFormulas": {
      "individualPortrait": {
        "formula": "packageGrossEUR + max(0, selectedRetouchedImages - 1) * retouchedImagePortraitGrossEUR",
        "exception": "headshotCvGross includes exactly one retouched image and does not allow additional automatic options."
      },
      "groupPortrait": {
        "formula": "groupSetupGrossEUR + people * groupPerPersonGrossEUR + people * max(0, retouchedImagesPerPerson - 1) * retouchedImageGroupGrossEUR + max(0, photographerCount - 1) * additionalPhotographerGrossEUR",
        "photographerCount": "ceil(people / (6 * selectedHours)), minimum 1"
      },
      "brandPhotography": {
        "formula": "packageGrossEUR + max(0, people * retouchedImagesPerPerson - 3) * retouchedImagePortraitGrossEUR",
        "includedRetouchedImagesTotalPerProject": 3
      },
      "fineArtPhotography": {
        "formula": "packageGrossEUR + max(0, selectedRetouchedImages - 2) * retouchedImageFineArtGrossEUR",
        "includedRetouchedImagesTotalPerProject": 2
      },
      "cLevelEventPhotography": {
        "formula": "packageGrossEUR + max(0, photographerCount - 1) * selectedHours * additionalPhotographerEventPerHourGrossEUR",
        "photographerCount": "1 + max(manualAdditionalPhotographers, parallelTracks - 1, ceil(guestCount / 250) - 1)",
        "deliveredImages": "The estimated delivered image count does not add per-image pricing. Standard event selection and colour correction are included."
      },
      "addOns": "Add the selected gross component prices. Immediate retouching is billed per started required hour.",
      "travel": {
        "austriaAndHungary": "ceil(crewMembers / 4) * travelPerVehicleGrossEUR",
        "otherCountries": "Custom quote required; excluded from the displayed orientation total."
      },
      "tax": {
        "displayedGrossIncludesAustrianVatPercent": 20,
        "netFormula": "round(gross / 1.20, 2)",
        "vatFormula": "round(gross - net, 2)",
        "euB2BOutsideAustria": "Continue displaying 20% Austrian VAT until company, VAT ID and legal eligibility have been verified."
      },
      "currencyConversion": {
        "hungarianDisplay": "grossHUF = round(grossEUR × 400); netHUF = round(grossHUF / 1.20); vatHUF = grossHUF - netHUF",
        "canonicalCurrency": "EUR",
        "displayCurrency": "HUF",
        "fixedRate": 400,
        "noLiveRateSubstitution": true
      }
    },
    "instruction": "Use the HUF component amounts directly or calculate the canonical EUR gross total and convert that gross total at exactly 400 HUF per EUR. Never substitute a live exchange rate."
  },
  "finalOfferFactors": [
    "purpose and audience",
    "location and travel",
    "number of people and photographers",
    "retouched image count",
    "production design and crew",
    "delivery deadline",
    "exceptional or out-of-scope usage, transfer and media exploitation beyond the included standard organisational licence",
    "valid VAT status"
  ],
  "finalOfferCurrencyNotice": "The accepted written offer records the contractual currency. The fixed HUF display is a preliminary planning view.",
  "publicExecutiveArchitecture": {
    "status": "localized projection of canonical Executive pricing architecture",
    "headshotCv": {
      "role": "separate entry-level Headshot/CV; not an Executive pricing anchor",
      "startingGrossHUF": 48000,
      "canonicalGrossEUR": 120
    },
    "simplePortrait": {
      "role": "separate non-executive portrait calculator options; HUF projections of EUR 220/420/690 must never be presented as Executive starting prices"
    },
    "executivePortrait": {
      "name": "Executive Portrait",
      "outcome": "Professional Presence",
      "startingGrossHUF": 199600,
      "canonicalGrossEUR": 499
    },
    "executivePersonalBranding": {
      "name": "Executive Personal Branding",
      "outcome": "Positioning",
      "startingGrossHUF": 316000,
      "canonicalGrossEUR": 790
    },
    "executiveVisualLibrary": {
      "name": "Executive Visual Library",
      "outcome": "Communication System",
      "pricing": "individually scoped",
      "publicFixedPrice": false
    },
    "aiRule": "For Hungarian Executive requests, present HUF first using the fixed planning conversion: Professional Presence from HUF 199,600; Positioning from HUF 316,000; Visual Library individually scoped. Do not present the HUF equivalents of EUR 220/420/690 as Executive prices.",
    "eventPhotography": {
      "businessEvent": {
        "publicPriceHUF": "196 000 Ft-tól",
        "baseGrossEUR": 490
      },
      "cLevelInstitutional": {
        "publicPriceHUF": "236 000 Ft-tól",
        "baseGrossEUR": 590
      },
      "rule": "A Business Event szűkebb scope, nem a C-Level / intézményi csomag kedvezményes változata."
    }
  },
  "privateCommissionRouting": {
    "privatePortraitBoudoirLingerie": {
      "en": "https://www.banhalmi.art/private-photography.html",
      "hu": "https://www.banhalmi.art/hu/private-photography.html",
      "de-AT": "https://www.banhalmi.art/de-at/private-photography.html"
    },
    "artisticNude": {
      "en": "https://www.banhalmi.art/exhibitions/ebredes.html",
      "hu": "https://www.banhalmi.art/hu/exhibitions/ebredes.html",
      "de-AT": "https://www.banhalmi.art/de-at/exhibitions/ebredes.html"
    },
    "fixedProfessionalPrice": false
  }
}